Tess Trahern serves as Vice President of Marketing where she leads enterprise marketing strategy, brand positioning, and demand generation initiatives that directly support revenue growth and investor engagement. She is known for driving strategic growth across complex, highly regulated industries including energy, real estate, and financial services.

With a reputation for turning complexity into clarity, Tess has built and scaled high-performing marketing functions that bridge traditional industries with modern, data-driven go-to-market strategies. Her expertise spans brand transformation, digital strategy, and integrated campaign execution, with a consistent focus on aligning marketing performance to measurable business outcomes.

Prior to joining U.S. Energy Development Corporation, Tess spent over four years in the alternative investment space, where she advanced from Marketing Manager to Director of Marketing. In this role, she led cross-channel marketing strategy and brand development across a diverse portfolio of real estate and financial services offerings, helping to modernize go-to-market strategies and expand market presence.

Earlier in her career, Tess held marketing roles at Sphere, HD Vest Financial Services, and Lennar, where she developed a strong foundation in content strategy, brand development, and multi-channel execution. She has led international marketing initiatives, supported large-scale rebranding efforts, and managed high-impact events including trade shows, roadshows, and corporate activations.

Tess holds an MBA in Digital Media Management from St. Edward’s University and a Bachelor of Business Administration in Marketing from the University of Oklahoma. She was named to Fort Worth Inc.’s 40 Under 40, recognizing emerging leaders making significant contributions to the region’s business community.